LIVING OUR PASSION
At our core we are sports enthusiasts who see work as a lifestyle and together discover new ways to meet the needs of athletes.
Focused on performance and protection
We leverage design and engineering expertise across all our brands to redefine what’s possible.
Product is our DNA
Athletes and enthusiasts trust our products to get them the win, safely.
Devoted to sports and the people who play them
Our brands set the standard in baseball, softball, ice hockey, football, lacrosse, cycling, snow, action and power sports.
Fueled by innovation
Our research and technology has yielded more than 325 patents to date.
Driven to change the game
Our brands have a history of industry “firsts” including a 5-STAR rated football helmet by Virginia Tech, the first aluminum baseball bat and the first protective cycling and auto racing helmets.
Market-leading portfolio of sports brands.
2011 sales of approximately $835 million.
Headquartered in Van Nuys, CA. 34 offices worldwide.
More than 3,000 employees worldwide.
In The News
TGen and Riddell Announce Partnership for Biomaker Study of Concussive Injuries
May 14, 2013
Easton-Bell Sports, Inc. Reports First Quarter 2013 Financial Results
May 9, 2013
Exclusive: Five Minutes With…Allan Cooke
April 10, 2013
Herrin Claims First Superbike Victory
March 28, 2013
The Mako: Easton’s Quest To Build The World’s Fastest Skate
March 8, 2013
Giro Formally Debuts New Road Line
February 28, 2013