LIVING OUR PASSION

At our core we are sports enthusiasts who see work as a lifestyle and together discover new ways to meet the needs of athletes.

Focused on performance and protection

We leverage design and engineering expertise across all our brands to redefine what’s possible.

Product is our DNA

Athletes and enthusiasts trust our products to get them the win, safely.

Devoted to sports and the people who play them

Our brands set the standard in baseball, softball, ice hockey, football, lacrosse, cycling, snow, action and power sports.

Fueled by innovation

Our research and technology has yielded more than 325 patents to date.

Driven to change the game

Our brands have a history of industry “firsts” including a 5-STAR rated football helmet by Virginia Tech, the first aluminum baseball bat and the first protective cycling and auto racing helmets.