Easton-Bell Sports is a leading designer, developer and marketer of sports equipment and accessories that enhance athletic performance and protection. With Easton, Bell, Riddell, Giro and Blackburn, the company's brand portfolio sets the standard for innovation and excellence in baseball, softball, ice hockey, football, lacrosse and cycling as well as snow, action and power sports. The company has grown over the years through a selective acquisition of other technology-based sporting goods companies, bringing on Riddell in 2003; Bell and Giro in 2004 and Easton in 2006.

For more than 80 years, sports enthusiasts at all levels have selected Easton-Bell products for their innovative designs and advanced materials. The company's brands boast a number of "firsts," including the first football helmet to achieve the highest protective 5-STAR rating by Virginia Tech University, first aluminum arrow, bat and hockey stick shaft, and first protective cycling and auto racing helmets.

The company is headquartered in Van Nuys, California and has 34 locations in the U.S., Canada, Mexico, Europe & Asia.

Product Recognition

  • Giro Reverb

    Giro's Reverb helmet has evolved the look of urban cycling and is gaining a reputation as the go-to helmet for urban riders. This year it is featured in Oprah's Favorite Things 2012.

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  • Riddell 360

    Two Riddell helmets received the highest possible 5-STAR ranking from the Virginia Tech Helmet Ratings. Riddell Revolution Speed enjoyed the distinction as 2011's only 5-STAR rated helmet and was joined by Riddell 360 in 2012.

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    Named Product of the Year by Transworld Motocross, the Bell Moto-9 is the latest in a long line of Bell helmets dating all the way back to 1954. Safety and technology have come a long way since then and the Moto-9 represents the pinnacle in modern-day helmet performance and technology.

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Community Partnerships


    Good Sports, a national non-profit, and Riddell Sports, the Official Helmet of the National Football League, bring smiles to thousands of kids across the country with donations of new Riddell Revolution Speed football helmets.

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    Bell Sports works with Safe Kids Worldwide, the National Center for Safe Routes to School and the National Highway Traffic Safety Administration to raise awareness about bicycling and walking safety on National Bike to School Day.

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  • Baseball Factory

    Renowned at every level of professional and amateur baseball, the Baseball Factory is the training and instruction program of choice for premier and college level players. Easton partners with Baseball Factory to provide approximately 25,000 event participants access to the Easton HIT LAB, the only system of its kind that focuses on the science of hitting – calculating statistics using radar in a number of categories including ball exit velocity, vertical launch angle, and spin rate.

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Worldwide Locations