Easton-Bell Sports is a leading designer, developer and marketer of sports equipment and accessories that enhance athletic performance and protection. With Easton, Bell, Riddell, Giro and Blackburn, the company's brand portfolio sets the standard for innovation and excellence in baseball, softball, ice hockey, football, lacrosse and cycling as well as snow, action and power sports. The company has grown over the years through a selective acquisition of other technology-based sporting goods companies, bringing on Riddell in 2003; Bell and Giro in 2004 and Easton in 2006.
For more than 80 years, sports enthusiasts at all levels have selected Easton-Bell products for their innovative designs and advanced materials. The company's brands boast a number of "firsts," including the first football helmet to achieve the highest protective 5-STAR rating by Virginia Tech University, first aluminum arrow, bat and hockey stick shaft, and first protective cycling and auto racing helmets.
The company is headquartered in Van Nuys, California and has 34 locations in the U.S., Canada, Mexico, Europe & Asia.