Easton-Bell believes sports can play a positive role in the lives of children and that being a good corporate citizen improves the lives of kids in the communities where it does business. Putting this belief into action, Easton-Bell partners with Good Sports to provide athletic equipment, apparel and footwear to disadvantaged youth nationwide. Equipment donations help struggling sports programs get one step closer to outfitting their players and improving the health and self-esteem of children across the country. The company’s brands also work with non-profit partners to help promote causes close to the hearts and minds of its athletes including Safe Kids, International Mountain Biking Association, USA Football, Little League Baseball, USA Hockey and US Lacrosse. 

Community Involvement


    Easton-Bell Sports sponsors trail building across the U.S., helping to construct trails that will be used by hikers, bikers and equestrians to support our communities and encourage healthy outdoor recreation. Working closely with expert trail builders, company employees join community projects, raking and moving organic materials and opening up new areas for hikers and bikers.


    Riddell works closely with USA Football, the sport’s national governing body in the United States, as its official football helmet and protective equipment partner. The relationship, which began four years ago, includes participation in the Protection Tour, a multi-stop tour across the country where youth football players and their parents learn tackling fundamentals and techniques, proper helmet fitting, and concussion awareness signs and symptoms. The 2012 tour reached 1,500 youth athletes in Chicago, Indianapolis, San Francisco and New York/New Jersey. Riddell will partner with USA Football again in 2013 for outreach in five markets.

Community Partnerships

  • Good Sports

    Good Sports, a national non-profit, and Easton-Bell Sports’ sister companies Riddell and Easton are bringing smiles to thousands of kids across the country with their donation of new Riddell Revolution Speed football helmets and Easton baseball and softball bats.

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  • Safe Kids, USA

    Bell Sports works with Safe Kids Worldwide, the National Center for Safe Routes to School and the National Highway Traffic Safety Administration to raise awareness about bicycling and walking safety on National Bike to School Day.

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  • Baseball Factory

    Renowned at every level of professional and amateur baseball, the Baseball Factory is the training and instruction program of choice for premier and college level players. Easton partners with Baseball Factory to provide approximately 25,000 event participants access to the Easton HIT LAB, the only system of its kind that focuses on the science of hitting – calculating statistics using radar in a number of categories including ball exit velocity, vertical launch angle, and spin rate.

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