KEY BRANDS

Easton, Bell, Riddell, Giro, Blackburn, Easton Cycling

KEY SPORTS SERVED

Baseball, Softball, Ice Hockey, Lacrosse, Football, Cycling, Snow Sports, Powersports including auto and motor

EXECUTIVE CHAIRMAN & CEO

Terry G. Lee

PRESIDENT & COO

Tim Mayhew

2011 REVENUE

Approximately $835 million USD

HEADQUARTERS

Van Nuys, CA

OFFICES WORLDWIDE

34

GLOBAL EMPLOYEES

3,000+

A NEW KIND OF SPORTS COMPANY

Easton-Bell Sports, Inc. is a leading designer, developer and marketer of sports equipment and accessories that enhance athletic performance and protection. With Easton, Bell, Riddell, Giro and Blackburn, the company’s brand portfolio sets the standard for innovation and excellence in baseball, softball, ice hockey, football, lacrosse and cycling as well as snow, action and power sports. While each brand maintains its own unique culture, the company leverages its scale to apply design and engineering expertise across divisions, ensuring that each product benefits from the latest technological advancements. The company is headquartered in Van Nuys, California and operates 34 facilities in the U.S.,

Canada, Mexico, Europe and Asia. Easton-Bell’s brands, with best-in-class products across a multitude of sports, work together to create a unique sports company. One that constantly examines how it can better meet the needs of the athletes it serves by leveraging resources from across the company to challenge the notion of what’s possible. Where new approaches in one sport lead to new insights in another, enabling innovations in bike and snow sports helmets, for example, to be re-imagined and applied to hockey helmets; or where an advanced material used in football helmets can be leveraged to better protect adventure athletes.

A HISTORY OF INNOVATION

For more than 80 years, sports enthusiasts at all levels have selected Easton-Bell products for their innovative designs and advanced materials. The company’s brands boast a number of “firsts,” including the first football helmet to achieve the highest protective 5-STAR rating by Virginia Tech University, first aluminum arrow, bat and hockey stick shaft, and first protective cycling and auto racing helmets. As Easton-Bell continues to grow and enter new categories, the company remains

devoted to sports and the people who play them. Easton-Bell continually invests in research, design and development to improve the performance and protective advantage of its products—an investment that has yielded approximately 325 patents to date. Its teams are able to leverage economies of scale and resources from throughout the company when creating new products.

HELMET TECHNOLOGY CENTER

Easton-Bell’s devotion to innovation is highly visible at its Helmet Technology Center, The DOME—a cutting-edge research and design facility like no other—dedicated to helmet technology. At The DOME, located in Scotts Valley, Calif. with a sister facility in Hong Kong, innovation, design and engineering teams from across sports come together with one thing in mind—the athlete.

Here, designers and engineers prototype materials for impact absorption and put them through extreme testing procedures. From pee wees to pros, The DOME’s expertise and passion for success sets new standards for product performance, building trust and confidence from athletes around the world.