Exciting changes are going on in the world of Sporting Goods!  Within the last 1.5 years, Easton Sports, Bell Sports and Riddell Sports have merged together to expand market share and to leverage our knowledge and expertise.  Together, our sales are approximately 600 million.   Easton-Bell Sports, Inc. is a leading designer, developer and marketer of sports equipment and accessories for numerous athletic and recreational activities. 

Easton Sports is considered one of the world's preeminent innovators, designers, and manufacturers of sporting equipment. 80-plus years of sporting goods manufacturing success doesn't happen by accident. It's the result of constant innovation and unwavering commitment to being the best.  Much of this success is due to Easton's corporate strategy centered around producing products for the highest level of performance. Throughout its history, Easton has not only grown from within, but through the selective acquisition of other technology-based sporting goods companies.

Bell Sports who has been the preeminent designer and marketer of branded sports helmets and accessories for more than 50 years.  Recently, the business expanded from its historic focus in auto racing and motorcycle helmets to become the world's leading supplier of helmets and accessories for bicycling, snowsports and fitness.

Riddell Sports, founded in 1929, is a premier designer, developer, and marketer of helmets and equipment used by professional and amateur athletes in team sports.  Known for inventions that include removable cleats used in football, baseball, and track shoes; the first seamless basketball; and suspension systems for football helmets, Riddell is a household name in competitive sports.  Today, Riddell is the leading provider of football helmets, shoulder pads, reconditioning services (cleaning, repairing, repainting, and recertifying existing equipment) and collectible helmets. 

Giro is the youngest member of our business family starting in 1985 by creating the first lightweight adult cycling helmet and exploding into today where Giro helmets are worn by millions of riders, cyclists, skiers and snowboarders around the world.