of the first aluminum baseball bat, first high-performance one-piece composite hockey stick, and first two-piece composite baseball bat. In 2010 Easton Lacrosse was launched, transforming the sporting goods industry once again. Easton Sports' tireless effort and unyielding momentum towards excellence fuels its innovation. Constantly riding ahead of the curve, improving some of the toughest and fastest sports with groundbreaking vision and engineering, Easton Sports continues to be a visionary in the world of sporting goods, and the plans for future mirror those of the past: innovate, lead, and excel. To learn more, go to www.easton.com.

They wanted to race – he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too, and Bell Helmets was born. Roy Richter spent his life removing the limit of what was possible – and his unlimited spirit has been Bell's guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet "firsts" were built under Bell's auspices including the first protective auto racing helmet and the first full-face motorcycle helmet. Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since. To learn more, go to www.bellhelmets.com.

Riddell founded the company in 1929, his mission was simple—make sports equipment safer, better and easier to use. The company first revolutionized the protective sports equipment landscape by introducing screw-on, removable cleats.

In 1939, Riddell invented the plastic web-suspension helmet, which protected millions of soldiers in World War II and then became America’s most popular football helmet. Product innovation is still at the heart of everything Riddell does. Today, engineers and designers work together to create equipment that rivals Riddell’s legendary history. From embedded impact sensors in helmets that monitor and record head impacts during on-field play to shoulder pads that give responders easy access to players in emergencies, Riddell continues to break new ground in sports equipment by combining visionary ideas with advanced materials and technology. For more information on Riddell, visit the website at http://www.riddell.com

And from a tiny garage nestled between the beaches of Santa Cruz and the pioneering spirit of Silicon Valley, Jim and some close friends shaped that idea into an innovation and a company that enabled riders to break free of conventional thinking.

To this day, everything we do at Giro is designed to enhance the connection between riders and the Ride. We do this because we believe that riding is one of the best parts of living. Whether you ride on snow or dirt, on pavement or rock-strewn trail, across town or out of bounds; the Ride is a way to cut loose and experience the power of freedom. Giro exists to serve that feeling, and to share it with more people. For more information, go to www.giro.com.

in everything we make today.

For more information, go to www.blackburndesign.com.tiny garage nestled between the beaches of Santa Cruz and the pioneering spirit of Silicon Valley, Jim and some close friends shaped that idea into an innovation and a company that enabled riders to break free of conventional thinking.For more information, go to www.blackburndesign.com.

and clever proprietary designs Easton is able to create wheels and components that not only win the weight contests, but also outperform the competition in ride quality and durability. To learn more, go to www.eastoncycling.com.