EASTON HOCKEY SIGNS BUFFALO CENTER DEREK ROY TO MULTI-YEAR EXTENSION
Sabres Star Will Don Head-to-Toe Easton Gear
VAN NUYS, Calif. (September 2009) – Easton Hockey today announced the signing of a multi-year, head-to-toe contract extension with Buffalo Sabres rising star Derek Roy.
As an Easton endorsee, Roy will wear and market Easton Hockey gear, as well as participate in the brand’s global marketing campaign “Confidence Is Everything.” The former Memorial Cup MVP, and member of Team Canada will also be involved in the development of future Easton designs.
“The attention to detail and performance clearly sets Easton apart from any other product I have tried,” Roy said. “You cant replace the confidence you get knowing your playing with the best equipment available.”
Roy had 63 points in 2006-2007, leading the Sabres to the Presidents’ Trophy for the best regular-season record. He followed that up with a career- and team-best 81 points in 2007-2008. As a junior player in the Ontario Hockey league, Roy led the Kitchener Rangers to the 2003 Memorial Cup championship, where he was named MVP.
“Derek Roy has been very successful and is only getting better,” said Mark Hughes, Director of Sports Marketing and Athletes for Easton Hockey. “His skill, and vision together with our innovative Easton products, makes for an exciting combination on the ice.”
Terms of the deals were not disclosed.
To receive more information or schedule an interview, please contact Formula at 310-578-7050 or via e-mail at kovacs@formulapr.com. Follow Easton Hockey on Twitter: @Easton_Hockey.
About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.
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CONTACT:
Matt Kovacs
Formula
(310) 578-7050
kovacs@formulapr.com
