EASTON HOCKEY SIGNS NHL ALL-STAR, NORRIS TROPHY WINNER ZDENO CHARA TO MULTI-YEAR EXTENSION
Boston Bruin Captain Will Don Head-to-Toe Easton Gear
VAN NUYS, Calif. (September 2009) – Easton Hockey today announced the signing of a multi-year, head-to-toe contract extension with NHL All-Star and Norris Trophy winner Zdeno Chara of the Boston Bruins.
As an Easton endorsee, Chara will wear and market Easton Hockey gear, as well as participate in the brand’s global marketing campaign “Confidence Is Everything.” The Slovakian-born Bruins Captain will also be involved in the development of future Easton designs.
“I’m in the prime of my career, and I don’t want to mess with what works,” Chara said. “The Norris Trophy, the hardest shot, all of it came while I was wearing Easton gear.”
In addition to being a four-time All-Star, Chara is also the reigning champion of the NHL’s Hardest Shot Competition. He broke the 16-year-old SuperSkills record this year by blasting a puck 105.4 miles per hour. Known for his strong work ethic and focus on the ice, the defenseman was instrumental in helping the Bruins achieve the lowest goals-per-game average last season with 2.29 per.
“Zdeno Chara is one of the great defensemen of this era and truly one of the most unique athletes in sports with his stature on the ice,” said Mark Hughes, Director of Sports Marketing and Athletes for Easton Hockey. “What he’s been able to do with an Easton stick the last few years is really a testament not only to his incredible skill, but to the innovative equipment we bring to the rink at Easton.”
Terms of the deals were not disclosed.
To receive more information or schedule an interview, please contact Formula at 310-578-7050 or via e-mail at kovacs@formulapr.com. Follow Easton Hockey on Twitter: @Easton_Hockey.
About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.
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CONTACT:
Matt Kovacs
Formula
(310) 578-7050
kovacs@formulapr.com
