Exciting changes are going on in the world of Sporting Goods!  Within the last 1.5 years, Easton Sports, Bell Sports and Riddell Sports have merged together to expand market share and to leverage our knowledge and expertise.  Together, our sales are approximately 600 million.   Easton-Bell Sports, Inc. is a leading designer, developer and marketer of sports equipment and accessories for numerous athletic and recreational activities. 

Easton-Bell Sports is a powerhouse, best-in-class, innovation-driven, multi-sport company that is a market  leader in the sports of baseball, football, cycling, hockey and snow sports and is focused on growing in power sports. The brands under the EBS umbrella are authentic to each sport within which we compete: Easton, Riddell, Bell, Giro and Blackburn  each hold #1 positions in baseball, football, cycling, hockey, snow sports.  Bell is the re-emerging brand in power sports. 

Easton and Riddell enjoy an 80+ year heritage while Bell’s and Giro’s heritage dates back 50 and 20 years respectively.