PRESS RELEASE
RIDDELL ANNOUNCES HELMET TRADE-IN PROGRAM
Rosemont, IL – May 9, 2011 – Today, Riddell announced that they will offer $50 off the catalog purchase price of any Riddell Revolution® family (Riddell Revolution®, Riddell Revolution® Speed, Riddell Revolution® IQ and Riddell 360™) adult helmet for the trade-in of any VSR-4 adult helmet.
“This is a continuation of our practice of encouraging football programs to transition to the most protective helmets available,” said Dan Arment, President, Riddell. “We are very pleased that our work to educate coaches, certified athletic trainers and parents since 2002 has led to the large majority of our customers transitioning their players to the Riddell Revolution® family. We remain committed to using the latest research and technologies to design football helmets with features that lessen the forces from impacts and help reduce the incidence of concussion.”
To take advantage of this trade-in program, please contact your Riddell sales representative at 1-800-275-5338.
ABOUT RIDDELL
Founded in 1929, Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation. One of Easton-Bell Sports, Inc.’s most well-known brands and the Official Helmet of the NFL®, Riddell is the leading manufacturer of football helmets, shoulder pads and reconditioning services (cleaning, repairing, repainting and recertifying existing equipment).
ABOUT EASTON-BELL SPORTS, INC.
Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell,Giro, Riddell, and Blackburn. Easton-Bell Sports’ products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, Calif., the company has 30 facilities worldwide.
Contact:
Christie Burgner Shein
MSLGROUP
(312) 861-5237
christie.shein@mslgroup.com
