Statement about Computer Intrusion

January 17, 2014

Easton-Bell Sports, Inc. (“Easton-Bell”), which includes Easton, Bell, Riddell, Giro, Blackburn and Easton Cycling, recently discovered that vendor servers were subject to a malicious software (“malware”) computer intrusion. We believe the incident may have begun on December 1, 2013. The servers that were accessed contained Easton-Bell e-commerce consumers’ information and may impact customers who made online purchases between December 1, 2013 and December 31, 2013. This may have included personal information, such as name, address, telephone number, email, and credit card number along with the three or four digit credit card security code on the card provided. Upon discovery of this intrusion, we immediately shut down the affected servers and took steps to prevent further access to this information, including cleaning and rebuilding the affected servers. We have also engaged a highly experienced computer forensic specialist to conduct an exhaustive investigation of this matter. We are also working with our vendor on additional measures that can be taken to prevent such incidents in the future. Although our investigation has not found that customer information has been misused, we treat this matter with the utmost seriousness. We regret any inconvenience this may have caused and assure our customers we are doing everything we can to protect them.

For additional questions concerning this issue, please call (866) 892-6059; Hours of operations 8:00am – 5:00pm (CST). If you have questions regarding the credit protection that EBS is providing, please click here, https://enroll.allclearid.com/. Finally, for a copy of your notification letter, please click the appropriate link below:

Regarding the three letters, based on differing language, the links should be addressed as follows:


Connecticut residents,

Notified before February 14, 2014, Click Here

Notified on or after February 14, 2014, Click Here


Massachusetts residents,

Notified before February 14, 2014, Click Here

Notified on or after February 14, 2014, Click Here


Residents of States other than Connecticut and Massachusetts,

Notified before February 14, 2014, Click Here

Notified on or after February 14, 2014, Click Here



For media inquiries about this issue, please contact Erin Griffin, Corporate Communications, Easton-Bell Sports at 224.585.5231 and eegriffin@eastonbellsports.com